Shawn Carter’s transformative rise from a drug dealer working the streets of New York City into “Jay- Z,” one of the world’s most successful rappers and international business moguls, is a powerful lesson in commanding vision and strategic branding.
Jay Z raps on his feature in Kanye West’s powerful Diamonds from Sierra Leone, “I’m not a businessman, I’m a business, man!” This line is certainly the mantra that has led Jay Z to seize his entire empire. A businessman makes executive decisions, but these are decisions affected on an external entity. Jay Z is his business.
In today’s society, it is not enough to produce art. You are expected to become your art, to rep it wherever you go, and to promote others to rep it, thus growing your army and catching the media spotlight. How has Jay Z done this? Well with a net worth of over $510 million, as reported by CNN, it’s not just by selling records.