As anyone who has ever applied for a job knows, the application process can be very competitive. You are oftentimes up against people who are equally as qualified and passionate as you, so setting yourself apart is crucial. The average cover letter is read for only two minutes. That means you need your application to stand out, and in two minutes or less, convince your future employer that you are the right applicant for the job. A well-crafted cover letter can be key to getting your foot in the door.
Potential employers may use your cover letter to decide if you continue to the next round or if you will be offered an interview at all. A well-written and well-organized cover letter gives the reader a sense of who you are and why you deserve the opportunity you’re applying for. Here are some tips and tricks on how to write the perfect eye-catching cover letter:
1. Do not simply say you want to work for the company.
Say what the company means to you and specifically why you want to work there. Explain why you think you would be a good fit for the company and share what you can contribute that would make you a valuable asset.
2. Do not restate what is written on your resume.
Of course you should elaborate on a few experiences that are pertinent to the job for which you are applying, but do not waste space on your cover letter by repeating information that is already stated elsewhere. Use this opportunity to tell a different story and use it wisely.
3. Do your research.
Do your research and show that you understand the company, their clients, the departments and especially the role you are applying for. Prove that you know the company inside and out and that you fully understand their mission and vision. Tell why you should be hired for a position by explaining how you can help the company work towards its goals.
4.Double check your format and content.
Make sure your cover letter is formatted properly. Check that your paragraphs are focused and have the correct content. As tempting as it sometimes may be, avoid copying and pasting different company names into one cover letter template. Write each one individually for the position you are applying for. Employers can tell and will appreciate the fact that you tailored the letter to their company.
5. Be sure to include your name and contact information.
You wouldn’t want a company to be impressed with your cover letter and have no way to reach you in the case that they offer you an interview!
Lastly, proofread, proofread, and proofread one more time. Typos are unprofessional and reflect poorly on your abilities. Check out a great example of a cover letter to make sure you’re on the right track. Good luck!