By Olivia Hays
When I was entering my teenage years, it was, of course, absolutely necessary to go to the mall with friends every weekend. The best part of each trip was making a stop at the Apple store to take pictures on the slick iMac computers. We could entertain ourselves in the store anywhere from five minutes to half an hour, leaving countless memories on the Photo Booth application. This is how Apple was able to establish itself as a relatable brand in my life. They are able to relate and connect with billions of other customers around the world—and it’s all a part of their genius marketing strategy.
Apple was voted the overall winner of the 2015 CMO Survey Award for Marketing Excellence for the 8th consecutive time by a sample of top marketers. Other 2015 industry winners include Amazon, Google, Nike, Google, and General Electric.