For those of us less creatively-inclined, graphic design can seem like a foreign concept. I’ve dabbled in Photoshop, experimented with Illustrator and marveled at all the types of projects my design major friends can create with just a laptop and a dream. Without a doubt, graphic design is a growing industry becoming more and more popular every day. We are constantly seeing new advertisements, articles, videos and websites as testaments to the potential of multimedia storytelling, digital communications and graphic design. Popular websites like business2community have addressed the growing need for graphic design, and why it should be a priority to every business.
Now, more than ever, employers are looking for someone who can do it all: a tech-savvy individual who can not only create cool, aesthetically pleasing, visual media displays, but also design informative images and representations of messages for their clients. I realized that if I wanted to succeed in the world of communications, I had to get into design, or get out. That’s when I discovered a website called Canva.
“Empowering the world to design.” Their motto says it all. Canva is a 2012 graphic-design website that provides designers with free software and templates to create everything from flyers to resumes to Facebook cover photos. Templates are fully stocked with over a thousand fonts and images to choose from, and designs are completely customizable. The best part: It doesn’t cost a cent. As a college student with no steady source of income, the non-existent price tag was an instant bonus. The designer can sift through various added elements ,including graphs, shapes, lines and charts, and create an end product comparable to of a week’s worth of work in Adobe Illustrator. Canva has templates for magazine covers, Tumblr graphics and even thank you cards. It’s a one-stop shop for the young designer looking to create a sleek and finished-looking image for their portfolios.
The day I discovered Canva, my whole world changed. Never had I seen so much design potential in one place. So far, I’ve created my resume on Canva, as well as several miscellaneous documents and projects, including a shadow-day report for a previous visit to an Orlando PR agency and a Facebook cover photo. As stated before, being familiar with graphic design capabilities is an absolute necessity in today’s communications world. Using Canva to create a polished and creative product will not only impress your peers and co-workers, but it will also solidify you as a certified graphic designer who can deliver content in a matter of minutes.
Canva is simple, user-friendly and free. Here are a few ideas for your next project, Canva-inspired:
- An Instagram post, promoting your new fashion blog
- A sleek new resume guaranteed to land you that coveted internship
- A poster imploring your fellow students to join your new organization
- A presentation model assured to wow your peers and earn you that A
- An album cover design as sweet and melodic as its songs
Kirsten Chase, Account Executive