Instagram is no longer just a social networking site used to post #ThrowbackThursday pictures and collages for your best friend’s birthday. This social media platform is now allowing users to develop their personal brand and market themselves to potential employers.
A defined personal brand on your Instagram allows an employer to further understand your interests and values. It also helps you as an applicant to stand out in a competitive work environment. Below are three tips on developing a personal brand using Instagram:
- Make smart stylistic choices
You don’t have to take National Geographic worthy photos or be a graphic designer to have an aesthetically pleasing Instagram feed. The most important thing to remember when you make stylistic choices is to pick one you like and be consistent. Whether this is simplistic, white accents, nature shots or another theme, just stick with it. There are plenty of online resources and blogs that can help you determine and fine-tune your aesthetic. Making smart stylist choices will show employers that you have a unified brand, and this will help you to stand out from other job candidates. Companies in the field of communications will especially take notice if a potential employee understands how to use Instagram in this way.
2. Make posts that reflect your ambitions and values
According to CareerBuilder’s latest social media recruitment survey, 60 percent of employers revealed that they use social networking sites to research job candidates. Employers do not want to see red solo cups, profanity, or inappropriate pictures flooding your feed. If you enjoy volunteering, art, travel, music or any other appropriate interest, you should display these passions through the images or videos that you upload. Choosing to post pictures that reflect your ambitions and values will allow employers to gain a better insight as to whether you would be a good fit for their company.
3. Build a community of engaged users
Instagram engagement is important when attempting to grow your profile and get noticed by a company you are interested in working for. Having a large following and active followers who like and comment on your posts shows an employer that your personal brand is likable and effective. There are several tools available to analyze your engagement and to help you optimize your posting. Some ways to increase your engagement are to follow accounts that you are interested in, tag your locations and use hashtags. According to a study done by Leah Beatty, a Marketing Communications Lead, using four to 11 hashtags can increase interaction by 77 percent. This means more followers engaging with your profile and more attention to your personal brand.
Creating a personal brand using social media sites such as Instagram has become a more significant way for individuals to market themselves to potential employers. So next time you decide to post, think about picking an image that represents you and your brand.
By: Leah Graf, Account Executive
Twitter Handle: @LeahEGraf