Steller is a storytelling application for iPhone and Android that has been around since 2014, but it just got a huge makeover. The application is a dreamland for creative content producers – like myself – who thrive when editing and creating. The process of creating a Steller Story is very easy, which means non-designers can still produce professional content. The biggest upgrade to the application includes the ease in which content is uploaded and its new Discover section, which takes user’s history of engagement and makes suggestions. A year after being recognized as a popular start up, a promotional video was created to display the newest software.
It is valuable to look at the aspects of visual storytelling to understand why Steller has become successful. In Ekatrina Walter and Jessica Gioglio’s book, The Power of Visual Storytelling, there are seven important elements of visual storytelling: design, personalization, usefulness, personality, storytelling, share worthiness and real-time amplification. The company effectively utilizes each of these elements in its updated application layout and usability. Steller’s mission statement encompasses nearly all the different elements; “Everyone has a story to tell. Tell yours with photos, videos and text.”
There are many similarities between Steller and Pinterest, beginning in their minimal but functional layouts. The design of each page is simplified and pleasing to the eye, as well as vibrant and picture-based. This allows each image to stand out and become the focus of the application. In The Power of Visual Storytelling, Pinterest is described as all about creativity with its slick and clean look dominated by images and a sharing site that gives you the opportunity to have your messages distributed publically. Both also provide you with the ability to organize your findings into categorical “boards” or “collections.”
Pinterest started out similarly to the way Steller looks now: an aesthetically pleasing community for people interested in lifestyle, fashion and images. However, CNN voted Pinterest as 2012’s “hottest website” when it grew 400% from September to October. This is when Pinterest began to be targeted by marketing agencies for the advertising of brands and products (make sentence active not passive). Steller could become used for these marketing purposes as the number of users increases. For example, creating content similar to look-books for clothing brands could become extremely successful. According to Walter and Gioglio, the average adult attention span is between 2.8 and 8 seconds, meaning that marketers must get their message across quickly. This is why Pinterest has been so successful as a marketing tool. I would argue that Steller could be even more successful. Companies and brands could put together a story to tell that is easy to flip through in just a matter of seconds. Some businesses are already beginning to use Steller.
Experience the creativity at https://steller.co.
Creative Content Producer at Live Oak Communications