by Ben Driscoll
Marketing yourself is a crucial skill in the professional world. We have been taught to be humble and not brag about ourselves. LinkedIn is a tool for you to show off the work you have done. A few potential ideas for work to show off are awards you’ve received, jobs that you excelled at and/or important projects you’ve participated in. If you don’t have a LinkedIn, below are a few tips and important aspects of LinkedIn to customize.
This is the first thing that people will see on your LinkedIn. Make sure that you are staying consistent with what name is stated on your résumé, business cards and email signature. Choose the name that you want to be called in the workplace. For example, my real name is “Bennett,” but I prefer to go by “Ben” so I have kept everything that I produce in the professional world to “Ben.”
This part of your profile needs to be clear, professional and representative of who you are. Do not upload a picture that someone took of you from a party or an artsy photo of you laughing. You should upload a picture that represents your brand or field that you want to work in. For example, if you are into broadcast journalism then take a picture of yourself at the news desk. You can always default to a professional headshot.
Your LinkedIn Domain Name
This is an easy change that will make you stand out. Below your profile picture is the URL that LinkedIn generates for you. The URL is a series of random numbers and letters, which does not look appealing when you employers look at your profile. You have the option to change your URL so that it makes it easier for employers to search for you. I highly recommend you change your URL to your full name, so it makes the presentation of your LinkedIn profile clean.
This is an aspect of a LinkedIn profile that most people don’t have but can help you down the road. A lot of people think that LinkedIn is a resume in and of itself. That is partially true but when a recruiter is looking at your profile they won’t print out your entire LinkedIn page. The recruiter is going to want a résumé. Fortunately, LinkedIn allows you to upload your own. Near the top of the page in the “Summary” section it allows you to “Add New Media” where you can upload a PDF version of your resume. Be aware that your résumé should always be up-to-date when it is on your profile, so don’t forget to keep your resume and LinkedIn profile cohesive!
Ben Driscoll, Account Executive