by Felicia Salden
People are happier with their lives when they can say they love their job. Today’s employers understand that they have an opportunity to foster a positive work environment. Not only will agencies or other businesses attract the best clients and talent if they have happy employees, but they will have a more engaging, productive and successful company. There are many different ways to approach this challenge of improving a culture, but here are a few successful ways companies have found:
Don’t Just Tell It, Show It
It is pretty standard and expected for companies to have a mission statement of some sort, but this can only go so far if it’s a short paragraph on a company website. This statement should include values that are understood both internally and externally within the company and a way that employees approach each day on the job.
For example, Southwest Airlines constantly showcases its company values of Warrior Spirit, Servant’s Heart and Fun-LUVing Attitude. Southwest Airlines makes the effort to not just have these values, but to demonstrate them. This past December, an 8-year old lost her favorite stuffed animal on a flight. Because this company truly instills its values into employees, it was only natural for a ramp agent to help. Not only did he find ‘Teddy,’ but he took pictures of the bear’s airport adventures for the young owner. This story was even picked up nationally by news outlets sharing how Southwest’s culture helps them perform services even better.
Extreme Makeover: Office Edition
In order to be trusted by those you are conducting business with, it is important to communicate what you stand for through your space. Think of this space as an extension of your brand. It will increase what prospective clients and employees think of your company, and even encourage productivity. Employers should care about this considering that approximately $450-500 billion is lost by U.S. companies each year as a result of unproductive business. Between the iconic brand colors at Google, the rock wall at Adobe and Uber’s new headquarters that will be open within the next couple of years, it is certainly something many businesses are taking seriously.
Great Perks = Happy Workers
When work doesn’t always feel like ‘work,’ there are lots of benefits. Give employees more time to informally interact, whether it is during a 30 minute built-in exercise break, a weekly lunch provided by the company or birthday celebrations, and the sense of company culture will improve. When these work relationships are established, people collaborate more easily and will be happier. According to Entrepreneur, this happiness translates into employees who on average will be 31% more productive.
Agencies have this same power to use creativity and innovation to communicate what makes them unique from competitors. When they discover this perfect balance, the rewards can be substantial. Where will this magic take your company next?
Felicia Salden, Account Executive