Live Oak Communications worked with Greek apparel store, All That Jas, to develop and implement a year-long strategic communications plan. In fall 2013, Live Oak conducted extensive research, including a survey of more than 500 participants, and developed a blogger influencer program to implement in the spring. Live Oak contacted 7 popular fashion, sorority, and lifestyle bloggers with a wide range of followers around the world to create immense buzz around the store. The blogger influencer program ultimately generated 2,283 giveaway entries, 90,725 people reached through Facebook, Twitter, Instagram and Pinterest, 85,000 blog pageviews and 273 social media engagements such as likes, comments, or pins. Additionally, Live Oak created an email template, social media content calendar, SWOT analysis, monthly newsletter, and a physical thank you mailer for All That Jas.