In the fall of 2013, Live Oak worked with ProFeet toward its goal of creating greater brand recognition. Live Oak conducted extensive social media research to develop a clear strategy and content calendar that would enhance its brand image, as well as increase engagement on all platforms by targeting its key audiences of avid sports fans, participants, and organizations. After completing the research, Live Oak presented a social media strategy for Profeet to implement, as well as more than 60 Facebook and Twitter posts. Live Oak also created a brand essence video that featured over 40 actors participating in four shoots. Profeet uses Live Oak’s video at trade shows, as well as its website.