In the spring of 2012, Gregory Grier came to Live Oak completely open to fresh ideas and ready to embrace new communications initiatives. The Live Oak team took a plunge into the world of office furniture and created objectives aligned with the business goals and the industry standards. A complete rebranding project encompassed a new logo, collateral material and website design, fully compatible with Google Analytics to ensure performance evaluation and understanding of how existing and potential customers engage with this platform. Live Oak is responsible for maintaining this website, as well as the Gregory Grier blog and social media platforms. Every semester Live Oak sees increases in time spent on its website, as well as an increase in the number of blog impressions and social media followers. Live Oak’s digital strategy, rebranding, search engine optimization, and content marketing efforts have proven to be of the greatest return on investment for Gregory Grier.