By Ciara Dixon
In its simplest form, teamwork is defined as the combined action of a group of people, especially when effective and efficient. Teamwork is beneficial to problem solving, promotes healthy competition, and helps develop relationships, all of which are extremely important for a strategic communication agency. When working in a team, problem solving is more efficient. Team members are able to collaborate with one another and combine ideas to create something powerful. Teamwork allows for healthy competition, as it motivates members to contribute quality work that is equal to the contribution of their colleagues. Teamwork also helps develop relationships that help further the overall goals of the organization or initiative.
Image Credit – Business News Daily
An emphasis on teamwork is integral to the success of an agency because it creates an atmosphere in which individuals are working towards a common goal with vigor. Considering the aforementioned facets of teamwork, communications initiatives that are teamwork conscious are more creative and innovative. In fact, teamwork driven companies are some of the most successful in the nation.
Consider Google, a company rated by Business Insider as one of the 25 happiest companies in America. Their website states they strive to maintain a culture “in which everyone is a hands-on contributor and feels comfortable sharing ideas and opinions.” This goal reflects the atmosphere garnered by developing relationships through working in a team. In 2015, Google was named America’s Best Employer by Forbes magazine. The company prides itself in being a curious and creative brand and has been extremely successful doing so. It can be argued that Google’s team driven and creative work culture is integral to the establishment of their brand image and their monetary success. In Forbes magazines’ annual assessment of the world’s most valuable brands, Google was ranked number three.
Workplace efficiency is an important facet of any organization. In fact, there are companies specifically devoted to providing solutions that help organization’s employees’ work together more efficiently. I did consultant work for WorkBest Consulting, a company that strives to maximize workplace performance by analyzing how members of a team work together, and providing solutions on how to maximize workplace efficiency. My experience with this company taught me about the importance of working in groups and the tools and strategies used that help foster environments conducive to successful teamwork. It also illuminated that companies are willing to spend a reasonable amount of money to ensure their team is fully functional.
As a teamwork enthusiast and avid leader, I have implemented the phrase, “Teamwork makes the dream work” into all of my team centric initiatives. I have found making it clear that working together is and should be a positive and integral part of the process from the start, helps to make the overall goal more explicit and the team members more committed.