by Sophie Zuriff
Everyone has a blogger they are obsessed with. Whether it is a fashion, sports or a lifestyle blogger, bloggers have become a major part of today’s culture. This summer I worked for Erin Dana, an accessory and lifestyle company. While I was there I worked with different fashion bloggers as a form of PR. I worked with Bohochicken, a street style fashion blogger, who has 104,000 followers. She had a great sense of humor and was unbelievable to work with. Lexi, the star and founder of Bohochicken, was ecstatic about the collaboration and posted pictures of the product within days! Here she is sporting Framework’s beach pouch. We also sent her hairless cat, Botox, a choker but we have yet to see her sporting the major statement piece.
I also worked with Tsangtastic. Jenny Tsang has over 89,000 followers and featured our choker in this picture and in two other posts. She has some of the highest quality photos I have ever seen from a fashion blogger, and her aesthetic is very chic.
While I worked with other bloggers this summer, these two influencers had the most followers and were the highest-profile bloggers I worked with. Over the summer I constantly had to convince these bloggers to “like” our product as well as have them tag our product in an Instagram post for free. This was the part that required the most convincing on my end. As one blogger reminded me: “Chokers don’t pay bills.” While some bloggers had similar responses, there was a mutual understanding of why we were unable to collaborate. A blogger wants to get paid for their job and Erin Dana only offers trade for post.
While it is true that chokers don’t pay bills, brands and bloggers should want to work together. While working for a trade for post situation is not ideal financially for bloggers, they should see these partnerships as opportunities to gain more followers and potential sponsorships. Bloggers have the ability to represent a brand in an impactful way because they have created a relationship with their followers. Bloggers are not only personable, but they also interact with their followers through commenting sections. This type of bond is very unique compared to the relationship that classic advertisers have with their audiences.
Bloggers are unbelievably talented. Another intern and I always joked about how awesome it would be to be able to take photos of us in free clothes for money. Honestly it sounds like the dream. Not that a bloggers job is easy by any means, but it would be amazing to get paid to sport the hottest trends in fashion.
If you want to become a fashion blogger you should try and become a brand ambassador. You should also try wearing different outfits and have a friend take your photo in different outfits around your hometown. While it may seem intimidating at first, if you have an eye for style and a passionate about photography becoming a fashion blogger should definitely be something you consider!
– Sophie Zuriff, Account Executive