Fall 2023

Nov 26, 2023

A Step Inside the Captivating World of Design: A Recap of the 2023 AIGA Design Conference

Written by Ryan Margaret Lee Creative Member Last week, I had the incredible opportunity to step into the vibrant world of design by...

77 views

Nov 26, 2023

Products or Play? The Ethics of Marketing Cosmetics to Little Girls

Written by Elizabeth Desmond Branding Executive In an era defined by digital media and product design, the marketing strategies used by...

92 views

Nov 26, 2023

The Impact of Social Media on Consumerism

Written by Amanda McGee Account Executive In recent years, social media has become a primary space for product promotion. For many, it is...

149 views

Nov 26, 2023

The Taylor Effect

Written by Sydney Sabesan Media Analytics Executive Taylor Swift. Eras Tour. Taylor Swift. Travis Kelce. Taylor Swift. Movie. Taylor...

56 views

Nov 26, 2023

The next horizon in marketing lies within the realm of artificial intelligence (AI) production

Written by Shayla Smith Media Analytics Executive Artificial intelligence may be one of the biggest technological leaps in history. The...

39 views

Nov 26, 2023

The City of Angels

Written by Halli Harwood Branding Executive Los Angeles was my home in the summer of 2023. As a participant in Elon in LA, I had the...

12 views

Nov 26, 2023

What’s so captivating about Bama Rush?

Written by Phoebe Porter Branding Executive At a school like Elon University, the Panhellenic sorority recruitment process is fairly...

18 views

Nov 26, 2023

Marketing a Brand on Social Media

Written by Angelina Giallella Account Executive Whether it be Snapchatting a friend, scrolling on TikTok, or posting a picture on...

40 views

Nov 26, 2023

The Power of Taylor Swift’s Brand

Written by Sydney Manningham Media Analytics Executive The media has been fascinated with Taylor Swift’s love life for as long as fans...

11 views

Nov 26, 2023

The Uncanny Valley, Deepfakes, and Artificial Intelligence Walk Into The Real World

Written by Jessie Cordwell Account Executive On October 2, in the midst of the SAG-AFTRA strike and concern of A.I. likeness of actors...

39 views

Nov 21, 2023

Substack: The Future of Journalism

Written by Jenna Mangan Creative Member Before the invention of the internet, the most popular way for journalists to share their work...

16 views

Nov 21, 2023

Everyone Should *Try* To Start a Livestream

Written by Clay Burns Creative Member “A college degree is the new highschool diploma” is the title of an article written by Robert...

12 views

Nov 21, 2023

Taylor Swift: A Public Relations Giant

Written by Emma Ciesla Account Executive Taylor Swift has been a household name in music since her debut in 2006. She has consistently...

13 views

Nov 21, 2023

The Politics of Cancel Culture

Written by Ellie Caraway Account Executive It has never been easier to call someone out than with social media. No one is safe. No one is...

29 views

Nov 21, 2023

The Rise of TikTok Shop

Written by Corinne Berger Account Executive If you have been on TikTok in the last six months, it is probable to assume that you have...

17 views

Nov 21, 2023

Why PR may be your Perfect Career That You Never Knew Existed

Written by Claudia Brown Account Executive Many hear the words “public relations” and think of publicity. Here’s what PR really is and...

17 views

Nov 21, 2023

Redefining the Landscape of Influencer Marketing

Written by Alena Jain Account Executive In 2022, the influencer marketing industry expanded to a staggering $16.4 billion from $1.6...

14 views

Nov 20, 2023

AI-Driven Data Analytics: Revolutionizing Marketing in the Communications Industry

Written by Sydney Koopman Media Analytics Executive In today's fiercely competitive communications industry, effective marketing is the...

31 views

Nov 20, 2023

Beyond Press Releases: Why Podcasting is PR’s Next Big Thing

Written by Camille Olmstead Account Executive As the landscape of Public Relations (PR) changes with the rise of new technology,...

3 views

Nov 20, 2023

The Designer’s Tool or the Designer’s Downfall?

Written by Anna Topfl Creative Member Since Canva's creation, it has sparked a debate within the design community about its suitability...

9 views

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