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The Power of PR on Country Singers: Morgan Wallen. Zach Bryan. HARDY. Luke Combs. Carrie Underwood.
Written by Emily Dann Creative Member We all know them; some may love them, some may hate them, but at the end of the day, one thing is...
May 13, 2024
101 views


How Social Media has Elevated Women’s College Basketball
Written by Sebastian Schroeter Account Executive The Men’s and Women’s NCAA National Championships just wrapped up a couple of weeks ago...
May 13, 2024
32 views
“See My Name”: How A Canadian-based Brewing Company is Increasing Visibility in Women’s Hockey
Written by Jenna Rudolph On March 5, 2024, Molson Brewery announced a multi-year partnership with the PWHL known as the “See My Name”...
May 13, 2024
12 views


The Art of Mistakes: The Role of Confidence in Creative Success
https://www.pexels.com/photo/photo-of-woman-writing-on-tablet-computer-while-using-laptop-4348401/ Written by Ava Casaus Creative Member...
May 13, 2024
14 views
Stopping the Swipe (away): Strategies to Keep Gen Z Hooked on Your Social Media
Written by Talia Fields Branding Executive Are you falling victim to the vicious cycle of being ghosted on social media? Don’t be ashamed...
May 13, 2024
31 views


Unpacking the Power of Influencer Marketing
https://entrepreneurship.babson.edu/what-is-influencer-marketing/ Written by Donelle Leak Account Executive Influencer marketing has...
May 13, 2024
5 views
Coachella: More Than A Music Festival
Written by Lena Gunn Media Analytics Executive Coachella Valley Music and Arts Festival is known for its stellar lineup, with this year’s...
May 13, 2024
12 views
Is Social Media Affecting Activism?
Written by Miri Pottebaum Production Designer Social Media is prevalent in so many people's lives these days, and we know so many of the...
May 13, 2024
2 views
Betting on TV: Sportsbooks spend more money on TV ads than social media ads.
Written by Colin Tierney Account Executive U.S. sportsbooks spent $237.8 million on TV ads in 2023, a 10% increase over 2022, according...
May 13, 2024
5 views
Nano and Micro-Influencers: Shaping the Evolving Social Media Landscape
Written by Lauren Winslow Account Executive When discussing influencers in traditional terms, several prominent figures come to mind,...
May 13, 2024
8 views
Are Influencers More Effective Than Traditional Television Advertisements?
Written by Taylor Beach Account Executive Commercials and long-form advertisements used to be analyzed and obsessed over by viewers. But,...
May 13, 2024
84 views
Beyond Flavor: How Soda's Success Thrives off Marketing Strategy
Written by Ava Girardi Media Analytics Executive Coca-Cola and Pepsi have long been beloved by fans of diet soda and those seeking a...
May 13, 2024
47 views
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