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Less is More: How Brands are Finding Advertising Success in “Micro-Influencers”
Written by Lyda Cosgrove Creative Member Photo courtesy of Pexels. As if there aren’t enough influencers flooding our social media feeds...
5 days ago
9 views


Portrayals of Journalism in Film: How One Communications Industry is Poisoning Another
Written by Katharyn MacDonald Account Executive Photo courtesy of Turner Classic Movies. With politicians scorning and scapegoating “the...
7 days ago
4 views


Should Advertisers Incorporate Brain Rot into their Marketing?
Written by Talula Martin Media Analytics Executive Photo courtesy of TikTok.com . As Generation Z enters the workforce and the oldest of...
Apr 3
15 views


Why Some Brands Shine More than Others: The Beacon Brand Effect
Written by Avery McLeod Creative Member Photo courtesy of Apple. Out of the billions of brands populating the market, only a select few...
Apr 1
20 views


Crisis Communication: How Brands Can Navigate PR Disasters
Written by Reese Williams Creative Member Is it true that “any publicity is good publicity?” In the digital age, a brand’s response to a...
Mar 27
14 views


A Dose of Reality: TikTok Influencer Lennie Nelson's Fight Against Microtrend Mania
Photo courtesy of Lennie Nelson's Tik Tok. Written by Ellie Levin Branding Executive Using her TikTok platform (@the_happihippi) , South...
Mar 25
23 views


Color Psychology in Branding
Written by Taylor Radney Account Executive What comes to mind when you see The Golden Arches? How about a silver apple icon or a red can?...
Mar 13
17 views


From A-List to Ad-List: How Celebrity Brands Advertise Differently
Photo courtesy of People.com . Written by Sydney Michel Media Analytics Executive In today’s marketing world, celebrity brands aren’t...
Mar 11
105 views
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