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Why Every Student Should Learn Graphic Design
Written By Liza Young Creative Member It can be difficult for a student to choose what courses to take in school, especially if you do...
Dec 1, 2024
11 views


How NIL Impacts Women's Sports - The Good and the Bad
Written By Callie Reing Account Executive On July 1, 2021, numerous state Name Image and Likeness (NIL) laws were enacted. These laws...
Nov 26, 2024
29 views

Data-Driven Traveling: How Analytics Can Optimize Your Trip Planning with the Best Travel Apps
Written by Caroline Healey Media Analytics Executive The idea of travel and trip planning can be daunting and stressful. From navigating...
Nov 25, 2024
6 views

The Business Behind “Brat Summer”
Written By Logan Miller Media Analytics Executive Charli XCX may have declared brat summer over, but its effects aren’t going away...
Nov 21, 2024
47 views

Changing the Game: TikTok’s New Era of Political Communication
Written by Celia Hearn Branding Executive Through social media’s rise in relevance within the communications industry, it has made an...
Nov 18, 2024
9 views

Scroll, Shop, Repeat: How TikTok Fuels the Cycle of Overconsumption
Written By Avery Simmons Account Executive In just a few years, TikTok has become one of the world’s leading social media platforms,...
Nov 17, 2024
43 views

How to Maintain a Healthy Lifestyle in College
By Lexi De La Sierra Account Executive Starting a new chapter in your life, such as college, can be both thrilling and challenging. It is...
Nov 15, 2024
7 views

From Insights to Impact: The Role of Data in Advertising
Written by Clayton Karnavas Media Analytics Executive At its core, advertising is about communication – delivering the right message to...
Nov 12, 2024
16 views


How Ilona Maher is Taking the Media by Storm
By Lizzie Mackenzie Branding Executive Ilona Maher is everywhere right now and all the rage. You may recognize her from the 2024 Paris...
Nov 10, 2024
42 views


Fashioning My Future: The Journey of Owning a Small Business
Written By Skylar Zimmerly Creative Member As a current sophomore in college, it’s surreal to reflect on my journey as the owner of a...
Nov 6, 2024
106 views

Why We Get Influenced
Written By Evie Wittmann Account Executive Not to be dramatic, but marketing will never be the same. Influencer marketing has taken over,...
Nov 4, 2024
46 views
The Power of PR on Country Singers: Morgan Wallen. Zach Bryan. HARDY. Luke Combs. Carrie Underwood.
Written by Emily Dann Creative Member We all know them; some may love them, some may hate them, but at the end of the day, one thing is...
May 13, 2024
101 views


How Social Media has Elevated Women’s College Basketball
Written by Sebastian Schroeter Account Executive The Men’s and Women’s NCAA National Championships just wrapped up a couple of weeks ago...
May 13, 2024
32 views
“See My Name”: How A Canadian-based Brewing Company is Increasing Visibility in Women’s Hockey
Written by Jenna Rudolph On March 5, 2024, Molson Brewery announced a multi-year partnership with the PWHL known as the “See My Name”...
May 13, 2024
12 views


The Art of Mistakes: The Role of Confidence in Creative Success
https://www.pexels.com/photo/photo-of-woman-writing-on-tablet-computer-while-using-laptop-4348401/ Written by Ava Casaus Creative Member...
May 13, 2024
14 views
Stopping the Swipe (away): Strategies to Keep Gen Z Hooked on Your Social Media
Written by Talia Fields Branding Executive Are you falling victim to the vicious cycle of being ghosted on social media? Don’t be ashamed...
May 13, 2024
32 views


Unpacking the Power of Influencer Marketing
https://entrepreneurship.babson.edu/what-is-influencer-marketing/ Written by Donelle Leak Account Executive Influencer marketing has...
May 13, 2024
5 views
Coachella: More Than A Music Festival
Written by Lena Gunn Media Analytics Executive Coachella Valley Music and Arts Festival is known for its stellar lineup, with this year’s...
May 13, 2024
12 views
Is Social Media Affecting Activism?
Written by Miri Pottebaum Production Designer Social Media is prevalent in so many people's lives these days, and we know so many of the...
May 13, 2024
2 views
Betting on TV: Sportsbooks spend more money on TV ads than social media ads.
Written by Colin Tierney Account Executive U.S. sportsbooks spent $237.8 million on TV ads in 2023, a 10% increase over 2022, according...
May 13, 2024
5 views
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