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Nov 26, 2023
Marketing a Brand on Social Media
Written by Angelina Giallella Account Executive Whether it be Snapchatting a friend, scrolling on TikTok, or posting a picture on...
40 views
Nov 26, 2023
The Power of Taylor Swift’s Brand
Written by Sydney Manningham Media Analytics Executive The media has been fascinated with Taylor Swift’s love life for as long as fans...
11 views
Nov 26, 2023
The Uncanny Valley, Deepfakes, and Artificial Intelligence Walk Into The Real World
Written by Jessie Cordwell Account Executive On October 2, in the midst of the SAG-AFTRA strike and concern of A.I. likeness of actors...
43 views
Nov 21, 2023
Substack: The Future of Journalism
Written by Jenna Mangan Creative Member Before the invention of the internet, the most popular way for journalists to share their work...
21 views
Nov 21, 2023
Everyone Should *Try* To Start a Livestream
Written by Clay Burns Creative Member “A college degree is the new highschool diploma” is the title of an article written by Robert...
12 views
Nov 21, 2023
Taylor Swift: A Public Relations Giant
Written by Emma Ciesla Account Executive Taylor Swift has been a household name in music since her debut in 2006. She has consistently...
13 views
Nov 21, 2023
The Politics of Cancel Culture
Written by Ellie Caraway Account Executive It has never been easier to call someone out than with social media. No one is safe. No one is...
32 views
Nov 21, 2023
The Rise of TikTok Shop
Written by Corinne Berger Account Executive If you have been on TikTok in the last six months, it is probable to assume that you have...
17 views
Nov 21, 2023
Why PR may be your Perfect Career That You Never Knew Existed
Written by Claudia Brown Account Executive Many hear the words “public relations” and think of publicity. Here’s what PR really is and...
17 views
Nov 21, 2023
Redefining the Landscape of Influencer Marketing
Written by Alena Jain Account Executive In 2022, the influencer marketing industry expanded to a staggering $16.4 billion from $1.6...
14 views
Nov 20, 2023
AI-Driven Data Analytics: Revolutionizing Marketing in the Communications Industry
Written by Sydney Koopman Media Analytics Executive In today's fiercely competitive communications industry, effective marketing is the...
31 views
Nov 20, 2023
Beyond Press Releases: Why Podcasting is PR’s Next Big Thing
Written by Camille Olmstead Account Executive As the landscape of Public Relations (PR) changes with the rise of new technology,...
3 views
Nov 20, 2023
The Designer’s Tool or the Designer’s Downfall?
Written by Anna Topfl Creative Member Since Canva's creation, it has sparked a debate within the design community about its suitability...
9 views
Nov 20, 2023
Bet on Barbie
Written by Josh Moore Account Executive Longtime toy industry giant Mattel decided to take a gamble. This gamble came in the form of a...
4 views
Nov 20, 2023
Celebrities and Social Media Influencers Are Making the NFL Trendy
Written by Abby Adams Account Executive It’s no secret that both Taylor Swift’s and Alix Earle’s new relationships have been hot topics...
93 views
Nov 28, 2022
Is TikTok the New Google?: How the App is Being Used as a Search Engine
Written by Lily Billingsley, Account Executive Between Google, Bing, Yahoo, and the dozens of other niche search engines that can be...
35 views
Nov 18, 2022
It Is Okay To Love Your Body, But It Is Also Okay To Hate It Too.
Written by Lily Parikh, Account Executive With the emergence of Social Media, there has been an emphasis on the importance of body...
39 views
Nov 18, 2022
Sports Talk Shows are Ruining How We Look at Sports
Written by Alex Fernandez, Account Executive For the longest time, sports media remained local, specific to the area in which the media...
34 views
Nov 18, 2022
The Evolution of Snapchat: Changes that distinguish them from competitors
Written by Adam Drizen, Account Executive One of the most popular social media platforms, Snapchat, allows users to send and receive...
261 views
Nov 18, 2022
GoPro: The Icarus of an American Camera
Written by Heath Foster, Media Analytics Executive Saltwater crashed over Nick Woodman’s surfboard, the brine soaking his eyes as a...
7 views
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