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Will the Rise of TikTok Signal the End of Instagram Influencers?
Written by Greta Cunningham, Account Executive The year is 2018: the Philadelphia Eagles have just won their first Super Bowl; "God's...
Nov 17, 2022
8 views


The Price of TikTok’s Productivity Trend
Written by Caileigh Finck, Account Executive Point of view: you are in your dorm room lying on your bed after a long day of class, and...
Nov 17, 2022
97 views

Influencers and Celebrities: Their Role in Marketing
By Elizabeth Cameron If you've ever been influenced by a TikTok or a celebrity endorsement to purchase a product, you would not be the first
May 13, 2022
672 views

How to Make the Most of User-Generated Content
Written by Annabel Hennessy
Here's how to take advantage of User-generated content, the most useful part of any brand's social media
Mar 30, 2022
34 views

An Influencer’s Worth: What Brands are Willing to Pay in 2021
Written by Madison Mursch, Account Executive
How much are brands really willing to pay for marketing subtlety?
Nov 13, 2021
59 views

The Impact of Social Media on Mental Health: What We Can Learn and How We Can Help
Written by Molly Montville, Account Executive
Social Media is the main source of connection for teens and young adults, but at what cost?
Oct 28, 2021
106 views

How to Find a Healthy Work/Life Balance as a Social Media Intern
Written by Bella Adinolfi, Account Executive
Feel like your social media job is taking over? Find a work/life balance in communications!
Oct 23, 2021
48 views


Is Someone Watching Me?! - How Advertisers Personalize their Ads to Reach Social Media Users
by Zoe Becker, Creative Content Producer Let's explore how advertising personalizes and profiles itself to effectively capture an audience
Apr 5, 2021
202 views
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